Google Chat Alerts for AI Ops Teams

AI assistants rarely fail silently. Crawls can stall, demo tenants can spike, billing grace periods can lapse, and fallback rates can creep up. Google Chat is the fastest way to surface these signals so ops teams respond within minutes. Here is how to build a reliable alert pipeline.

Events to monitor

Event	Why it matters	Payload tips
demo_created	Sales needs to follow up instantly	Include domain, email, crawl count, and plan.
email_captured	Marketing automation trigger	Add source (homepage, blog widget) and embed_id.
negative_feedback	Quality regression or hallucination	Include query, citation URLs, retrieval_score, fallback_reason.
stale_ratio_exceeded	Crawls lag content	Provide stale percentage, affected domains, and last crawl time.
billing_grace	Prevent bot shutdown surprises	List grace day, quota usage, and owner contact.
fallback_spike	LLM/provider issue	Include provider, error code, circuit breaker status.

Formatting best practices

• Use cards with a bold title, summary, and action buttons.
• Link to the admin dashboard view filtered by tenant or embed.
• Include severity emoji (🟢, 🟡, 🔴) for instant triage.
• Thread follow-up comments for resolution notes.

Reliability checklist

• Secrets management: Store webhook URLs in Secret Manager and inject them via environment variables.
• Retries: Use exponential backoff and dead letter queues; log failures with request_id for auditing.
• Rate limits: Batch low urgency alerts hourly; high severity messages go immediately but with dedupe logic.
• Failover: Mirror critical alerts to PagerDuty or email when Chat is unavailable.

Operational workflow

1. On-call rotation: Assign Chat space moderators to acknowledge alerts and update threads.
2. Runbook links: Pin the AGENTS incident runbook in the space; include crawl restart and billing escalation steps.
3. Metrics: Track mean time to acknowledge (MTTA) and resolve (MTTR) from Chat reaction timestamps.
4. Postmortems: Convert critical threads into docs; capture root cause, prevention steps, and runbook updates.

CrawlBot built-in alerts

CrawlBot already emits Chat notifications for:

• Demo tenants created
• Email captures
• Negative feedback
• Stale page ratio over threshold
• Billing grace period milestones

Hook these events into your own Chat space or extend them with custom webhooks for region-specific ops. Immediate signal routing keeps AI quality visible and prevents silent regressions.