Structured Data for AI Assistant SEO

AI assistant landing pages thrive when search engines understand their content. JSON-LD structured data unlocks FAQ rich results, HowTo panels, and accurate SoftwareApplication listings. Here is how to implement it cleanly.

1. FAQPage JSON-LD

• Only include when your page truly has FAQs.
• Structure as an array of Question + Answer pairs; keep answers concise and factual.
• Deduplicate by ensuring your SEO component emits only one FAQ block per page. CrawlBot’s SEO.astro does this automatically when the faq prop is present.

2. HowTo schema

• Use for guides like onboarding or implementation checklists.
• Include name, description, and ordered steps with text (and optional URLs).
• Ensure steps match on-page content; search engines penalize mismatches.

3. SoftwareApplication schema

• Apply to home, pricing, and product pages describing the assistant.
• Required fields: name, description, operatingSystem (“Web”), applicationCategory, pricing info.
• Remove Product schema if you cannot supply commerce attributes (priceValidUntil, shippingDetails); CrawlBot already enforces this to avoid warnings.

4. Localization

• Emit structured data only for languages with real content; do not generate localized schema for placeholder translations.
• Keep hreflang tags synced with available locales to prevent duplicate canonical issues.

5. Validation workflow

• Use Google’s Rich Results Test or Schema.org validator before deploying.
• Add structured data checks to CI (e.g., Playwright tests verifying FAQ JSON-LD appears on the enterprise page).
• Monitor Search Console for FAQ enhancements and fix warnings quickly.

CrawlBot implementation

CrawlBot’s SEO.astro layout handles Article, FAQPage, HowTo, and SoftwareApplication schema based on frontmatter props. Copy these patterns or reference this guide to keep your assistant pages rich-result eligible without manual JSON stitching.***